Rate Question

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Matt Arnold
March 6, 2011

Quick! What should I charge a startup in Texas for:

  • a logo design
  • a one-page non-interactive web design
  • a short animated loop (24 frames)

Comments


nicegeek on Mar. 6, 2011 9:41 PM

Usually, professional services bill by the hour, so I'd estimate how long it will take you to do, and then decide on an hourly rate.


matt-arnold on Mar. 6, 2011 10:01 PM

Time-tracking software has proven my suspicion that it takes an unpredictable amount of time each time I do the same creative task.


zifferent on Mar. 7, 2011 2:57 AM

So much missing information, I don't know where to start.

Is it a custom logo or some bog standard, clip-art derived product?

My reasoning is the logo will be the hardest part and everything else will be a derivative.

A custom, purely original logo can take quite a bit to hammer down, and most small firms don't have the bankroll to fund it. A smaller organization would be happier with something cheap and easy.

All that said the fees could range from $3000 to $30000 depending on the amount of customization the client requires.


matt-arnold on Mar. 7, 2011 3:10 AM

The client and I had a further conversation today in which he said it would be an iPhone app icon. He has $75 to offer.

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